Rose Garden
Name of village: Gunung Sari Village
Location: Agriculture - Rose Plantation

Issues and problems:

Gunung Sari is located 800 metres above sea level with a cool climate suitable for planting roses. Given its favourable weather conditions and rose plantation which they are famous for, Gunung Sari has explored various ways to show its eco-tourism potential to domestic and overseas tourists.

However, many farmers are interested in expanding their business. Hence, they are keen to explore an effective way to plant, process and package roses to be sold locally and internationally and to also find ways to boost Gunung Sari reputation as an eco-tourism village.

One of the major problem that farmers faced in their quest to boost Gunung Sari reputation as an eco-tourism village is the lack of knowledge that they have in agriculture and network.

Key Insights:

Based on their empathy study, the team has established the following key insights:

  1. It is observed that rose farmers are richer than other farmers.
  2. There is poor communication among the leaders of the village.
  3. The villagers tend to put profit before environment.
  4. Low cost & simplicity
  5. There is a lack of knowledge in planting and marketing of roses.

Needs statement:

I need access to knowledge to create small success

Solution and prototypes:

Team Rose Garden has innovatively produced a 4-phase solution that aims to improve villagers’ lives in the long run. It targets to involve all farmers in the village in the long run so that the farmers can work together to achieve main goals and make Gunung Sari a successful eco-tourism village.

Phase 1 – Educating: Waste Bank & Workshop

Phase 1 involves educating the farmers on the necessary skills and knowledge they require about agriculture and rose plantation.

The waste bank is utilised for product creation. The waste bank will be able to reduce wastage in village, convert waste to profits and raise awareness of Gunung Sari in Phase 2. The advantages that waste bank can provide for the villagers is that it helps to create job opportunities, reduce rose wastage, reduce the cost of organic fertilisers used as well as give house owners with cattle additional income.

The workshop will initially involve a small group of farmers and there will be a selection process for 1st batch of villagers to attend the workshop. These farmers will be chosen carefully based on experience, interest and personality and they should be highly dependent for success. They will be able to choose essential skills to learn.

Phase 2 – Sharing and exhibition session: Monthly Meeting & Exhibition

Phase 2 involves sharing and exhibition session and consists of a monthly meeting (“Arisan Monthly Meeting” as well as exhibition.

During the Arisan monthly meeting, villagers will pay a small investment fund that they have agreed to pay monthly. The meeting also provides a platform for sharing and bonding session between the farmers thus cultivating good communication.

At the exhibition, farmers can showcase the new products. This helps to create awareness in and out of the village and serves as a marketing strategy for the products. During the exhibition, the farmers can obtain feedbacks from others to see if they are supportive of the new product creation and encourage value-added products.

Phase 3 – Publication: Journalism

Phase 3 involves obtaining public recognition for Gunung Sari through Journalism. This includes inviting famous journalist for a genuine homestay experience at Gunung Sari, after which the journalists will write a review on the homestay experience and village. The review will help Gunung Sari to gain publicity, improve their marketing as well as expand their network.

Phase 4 – Ecotourism: Promotional videos and Brochures

With the publicity and marketing obtained during phase 3, the farmers will launch a series of promotional videos and brochures in phase 4 to improve tourism in the village. The brochures and videos will include rose spa, veggie massage as well as homestay itineraries to attract potential tourists. This will help to turn Gunung Sari into an eco-tourism village.